In Hollywood, story is king. Just ask Steven Spielberg, Ron Howard, Tom Hanks, Michael Eisner. They'll tell you that what truly makes a great film, great television show, great song - is a great story.

Yet this powerful form of communication has never reached corporate America. Businesses, sales professionals, marketing departments struggle day in and day out to convince their target market that they are the best choice. The only choice. But they're not relying on the simplest way to achieve that. The story.