The New Coliseum Partners, headed by Ed Roski, (one of the owners of The Staples Center, LA Lakers, LA Kings, Majestic Realty) needed to convince 32 NFL owners in Kansas City that the next NFL team should be awarded to Los Angeles, and play in the Coliseum in downtown LA.

They went into the presentation with two strong opponents: Mike Ovitz (heading the Hacienda Stadium in Carson, California), and the City of Houston.

A month before the presentation in Kansas City, Mike Ovitz promised the press he'd be unveiling an unprecedented multi-media presentation, produced by Hollywood's biggest-gun special effects artists.